About British American Tobacco
We are BAT
We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies. We are proud of our history and excited about our transformation journey to build A Better Tomorrow by reducing the health impact of our business. We are a leading FTSE company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas and Sub Saharan Africa; Europe and North Africa; and Asia-Pacific and Middle East. Few consumer goods companies can claim over 150 million consumer interactions every day and distribution to 11 million points of sale across more than 180 markets. There are more than 53,000 BAT people worldwide. Many of us are based in offices, factories, tech hubs and R&D centers, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.
Today, we have a clear corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. Our strategy is about anticipating and satisfying the ever-evolving consumer: providing pleasure, reducing risk, offering an increasing choice and stimulating the senses of adult consumers worldwide. Our ambition is to continue expanding our portfolio with a wider range of enjoyable and less risky products that allow us to capture the consumer moments previously associated with tobacco use, reduce harm and satisfy evolving consumer desires. Our approach will deliver A Better Tomorrow for our consumers who will have a range of enjoyable and potentially less risky choices for every mood and moment; for society through reducing the overall health and environmental impacts of our business; for our employees by creating a dynamic and purposeful place to work; and for our shareholders by delivering sustainable superior returns. Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.
The way our people operate is embodied in the BAT Ethos, which underpin our culture and guide how we deliver our strategy.
We’re investing billions in R&D, rolling out new products to new markets and transforming ourselves as part of our purpose to build A Better Tomorrow. Our role will be to make available high-quality products that are researched and produced to high standards and promoted responsibly and to encourage those who otherwise continue to smoke to switch completely to scientifically substantiated, reduced-risk alternatives.
As a leading multinational company, sustainability is at the heart of our transformation journey as we build A Better Tomorrow by reducing the health impact of our business.
We pride ourselves on the strength of our relationships with our contracted farmers, suppliers and retailers – crucial business partners who are vital to our success and the sustainability of our company.
We hope you’ve liked what you’ve read about us. Perhaps you’d even be interested in joining us? If so, you’d be part of something special – working for a leading global company with a clear vision to build A Better Tomorrow.
Find out more about working at BAT by visiting our careers website .