Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
At Nielsen, we understand what consumers watch and buy. For this case, you will experience what it is like to be a Nielsen analytic consultant for one of the FMCG A-brands in the market. We will provide you with a PowerPoint deck with some charts based on a real-life market situation. You will unlock the true benefits of the data we have. Which insights are most relevant for the client? What trends are big and important? It will be your challenge to find answers to the client’s questions and to give recommendations to grow their business.