Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
Our colleague Franz-Dirk Scheltus (Analytical Consultant) would like to tell you more about working at Nielsen.
In a rapidly changing market environment, data is becoming more and more important to make strategic decision and stay ahead of competition. As a marketer and sales professional I am keen to know what is driving sales and volume in the market. Since Nielsen is the #1 measurement and data analytics company for FMCG, it was clear to me to join them and help other companies to get the best out of the available market data.
What do I love about my job?
In my daily work, I am a consultant for different big FMCG clients. I help them with complex in-depth analysis on their categories and provide them with insights on their category, brands and competitors. Since clients have little time to do research, my role is to contribute on strategic, marketing or sales related topics.
Why is Nielsen a great place to work?
Within Nielsen there is an open and friendly culture with a lot of diversity. Most of my colleagues are young professionals with different types of nationalities and different background experiences. Some joined Nielsen straight after their studies, others joined from FMCG clients. Although everybody is working hard, there is a relaxed and fun culture where people are willing to help you out. And as a little extra…We have good coffee, yoga, massages, fitness, daily fresh fruit and monthly drinks which contribute to this culture.